International Advertisements collection, 1900-2004 and undated, bulk 1965-1990

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International Advertisements collection, 1900-2004 and undated, bulk 1965-1990

http://www.worldcat.org/oclc/212177353

Collection consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Clients include a variety of local, national and multinational commercial firms, as well as government institutions and public service organizations. The holdings of the collection are uneven, with the bulk of the advertisements dating from the mid-1960s up to about 1990. There are limited early advertisements from Chesebrough-Pond's, General Motors, and other clients dating from the late 1920s and early 1930s in print and on microfilm from the various offices established during those years. A larger selection of early advertisements may be found on Microfilm Reel #41 (35 mm). Contact Reference Staff for access. There are almost no international advertisements from roughly 1933 to the middle of the 1950s. The United Kingdom, the British Commonwealth countries, and Latin America account for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, they are by no means complete, and vary substantially from office to office. Key multinational clients represented in the collection include Chesebrough-Pond's, Eastman Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever. English translations of foreign-language advertisements are often provided by JWT's Asian and Pacific Offices. European and Latin American Offices provided translations far less frequently. Advertisements for members of the British Commonwealth are generally available in English only or in both English and the local language. Spanish-language advertisements produced by JWT offices in the United States, intended for the domestic Spanish-speaking population as well as for Latin America, may be found in the Domestic Advertisements Collection. Addition (05-090) (250 items, 3.5 lin. ft.; dated [1990s]-2001 and n.d.) comprises print advertisements, including from the Buenos Aires, London, Hong Kong, Germany, and Singapore Offices. Clients include Ford, Morgan Stanley, Entemann's, and Unilever. This accession is not represented in the inventory for this collection. However, and preliminary container list exists in the repository.

18,000 items 40 lin. ft.

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Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7005419

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 11 Entities related to this resource.

International Business Machines Corporation

http://n2t.net/ark:/99166/w6330m1p (corporateBody)

International Business Machines Corporation was incorporated in New York State on June 16, 1911 under the name Computing-Tabulating-Recording Co. In 1922, Computing-Tabulating-Recording Co. purchased all of the shares of Deutsche Hollerith Maschinen Gesellschaft. In 1924 the official name of the company was changed to International Business Machines Corporation. In 1933, IBM CEO Thomas Watson ordered the merger of IBM subsidiaries in Germany (Optima, Degemag, Holgemag, Dehomag) under the name De...

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

PepsiCo, inc.

http://n2t.net/ark:/99166/w6q86b9j (corporateBody)

General motors corporation

http://n2t.net/ark:/99166/w65j14tp (corporateBody)

Unilever Deutschland

http://n2t.net/ark:/99166/w6fn64jh (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

R.J. Reynolds Industries

http://n2t.net/ark:/99166/w6m101tx (corporateBody)

Chesebrough-Pond's

http://n2t.net/ark:/99166/w68963pw (corporateBody)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...